In our new Online Exclusive: Using Inks To Differentiate Packaging – and Entertain Consumers, Mintel’s Viktorija Gnatoka (shown) says that brands and package designers are using specialty inks to create shelf appeal.

Gnatoka shows what liquor brand Tattinger did as a tie-in with the FIFA World Cup.

Stay tuned for the upcoming feature in Beauty Packaging’s January issue about the synergies between fragrance and liquor packaging.